Marketing Funnels, What's in your Funnel?

A marketing funnel is a collection of stages that prospective customers move through with the first stage being the awareness stage. Marketing funnels were designed to push these potential customers through the buyer's journey to ultimately purchase a brand's products or services. Click here for Guide: A Guide to Marketing Funnels

Innovative Marketing and Advetising

Pre Purchase Stages:

Engagement: Brand Awareness

Education: Problem Identification

Research: Investigate Solutions

Evaluation: Assess Satisfaction of Needs, Requirements

Justification: Justify and Quantify Value - Internal Buy In

Purchase: Transactional and Transitional Factors

Post Purchase Stages:

Adoption: On boarding and Implementation

Retention: Satisfaction and Success

Expansion: Up Sell / Cross Sell

Advocacy: Loyalty and Evangelism