Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their products. Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both product and customer. The balance between funny and obnoxious can often be delicate, and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced. Click on image to view video.
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